ProductProbe: cost-effective qualitative and quantitative product testing
Whether your customers come back to your product again and again depends on what they think after using it. The best way to find out how well your products perform and stack up against your competitors is to allow consumers to try them and discover the benefits for themselves.
We have a national product testing panel of households that have been pre-screened and from which an appropriate target sample can be drawn to test your products. We can also recruit a bespoke consumer sample either through our field interviewing team, or for hard to reach groups recruitment can either be made online or through another bespoke method. Whether you want to test food and drink, brown or white goods, we deliver your products for testing for a fully inclusive low cost (including temperature-controlled transportation if needed).
All you need to do is tell us what to test and provide the sample products: we will take care of everything else.
We report the results back to you in a format that is easy to action, usually within 4-6 weeks depending on the length of time required for in-home trial. Our experience is in marketing and new product development (NPD), as well as market research – so our emphasis is on actionable results and we will work with you to make sure you maximise the value of the tests you run with us.
We believe that a real life environment is the best way to test most products. Whilst we do offer hall tests, for most products there is a world of difference between consuming a couple of mouthfuls of a sample prepared to perfection by a home economist in a hall test environment. More importantly, family members can be instrumental in blocking further purchases, even if the main grocery shopper likes the product, since some product categories have to be approved by the whole family.
ProductProbe is an efficient way and cost effective way to check out the potential for new products, or report on the relative appeal of your range compared with that of your competitors. We have benchmarks from hundreds of tests against which we can help place into context.
We can provide monadic, proto-monadic or comparison tests, branded or blind, to suit your specific requirements. Typically, you will be able to undertake full organoleptic testing providing diagnostics that will enable your technical team optimise the product, as well as measure propensity to purchase both before and after trial